So your product gets some first traction. What’s next?

Don’t scale too fast!

Achieve product/market fit first

Unfortunately, many founders jump right into scale-mode

Product/Market fit means that you have a repeatable and scalable sales model

Define the true north

  1. Sean Ellis suggests a 40% threshold:

Tune the engine

There are three steps to tune the engine

How much fuel do you need?

Add some more measurement

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Armin Bognar

Armin Bognar

Product Strategist, Founder, UX

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